The Right Terminal Operator is Everything
Are you adding video slots to your establishment? The first, and arguably most important, step in building a licensed gaming operation is to pick a terminal operator. Legally, terminal operators are companies licensed by state governments to own, service, and maintain VGTs in licensed locations. But the best terminal operators offer more. They provide support in multiple areas of the gaming operation, like a responsible business partner. For a closer look at the role of terminal operators, let’s explore Universal Gaming Group (UGG), a noteworthy terminal operator in Illinois gaming history.
One of a Kind, Full Service
In 2012, Illinois legalized video gaming, and UGG was born. The Company was immediately positioned as a leading terminal operator, after installing the first licensed VGT in Illinois. Since then, the company has expanded to include over 200 locations. They include bars, restaurants, gaming cafes, convenience stores, and truck stops. With a team of experienced entertainment and logistics professionals, Universal Gaming Group partners with business owners to help minimize risk and maximize revenue and customer satisfaction.
Reliable Guidance & Service
As a full-service terminal operator, UGG appoints a dedicated Territory Manager to every location. Territory Managers are a reliable resource for business owners’ questions and concerns. They also manage the fundamentals of a gaming operation, assisting business owners in licensing, procuring, and maintaining their VGTs.
UGG helps establishments get licensed with accurate guidance and a close working relationship with the Illinois Gaming Board (IGB). Becoming a licensed video gaming location can be a complex and lengthy process. But UGG is familiar with every step. After achieving licensure, UGG provides expert advice on game selection. Territory Managers work closely with locations to choose from a massive portfolio of innovative, popular VGTs supplied by world-leading manufacturers. Then, UGG steps in to order, install, and maintain the VGTs. UGG keeps VGTs in exceptional shape with a proprietary dispatch system that features a 24-hour service line and dispatch center. Technicians fix most issues remotely but can travel to a location, when needed, in 60 minutes or less.
Business owners count on UGG to support them in navigating all the phases of their gaming operation. UGG provides reliable guidance and service that ensures compliance and procures and maintains the highest quality VGTs. With such comprehensive support, UGG locations can grow their revenue with a state-of-the-art, uninterrupted gaming experience.
Responsible Marketing & Accounting Support
Business owners add VGTs to earn money, and UGG helps locations become as profitable as possible. Every location has access to UGG’s marketing services, which drive awareness, gaming activity, and revenue. Expert marketing and graphic design professionals assist business owners with their marketing needs, ensuring compliance with IGB rules and regulations. Giveaways, for example, draw players in with prizes like grills, gift cards, and sports tickets.
With this marketing support, some establishments have generated gaming revenue of $20,000 in a month. While no level of income is guaranteed, UGG provides accounting insights to fuel growth. Every location can access detailed reports about their gaming activity and earnings on the UGG online portal. The insights enable business owners to make smart, data-driven decisions about their gaming operation. UGG also provides a collection from the VGTs and payouts to business owners via direct deposit.
The Bottom Line
Like UGG, the most effective terminal operators provide a suite of reliable and responsible services. They give educated guidance, stellar service, and effective marketing and accounting support. So, when you’re ready to build your gaming operation, pause to pick the right one.